CLOSURE BY PHILIPS OF ITS PRONTO BUSINESS
“In December 2009, Philips announced the intention to relocate some of its existing remote control activities in Leuven, Belgium to Asia. At the same time, the intention was communicated to investigate alternative strategic options for the Pronto business, as this activity no longer fits with the Philips strategy. Following thorough research, no suitable partner was found for the acquisition of these activities. As such, Philips confirms today that it will discontinue the Pronto product line and related activities.”
Polar Bear Solutions had no prior knowledge of this decision and is both surprised and saddened by the Philips decision to close such a successful division, especially with the recent exciting product and software development paving the way for a strong future.
It is clear from the statement that the decision was taken at a senior board level outside of the Pronto team, and is related to a wider divisional restructure rather than a reflection on the Pronto range itself.
It is not yet clear if this is the end of Pronto, as there is apparently new interest from various parties regarding a possible buy out. If anything confirmed comes to light we will be sure to inform installers.
Polar Bear Solutions will continue to support all its installers via its distribution network on the accessory products. Due to the Philips Pronto announcement Polar Bear will be halting the manufacturing of the PWD-9600 and the PWD-9800 wall docks. These products will still be available for purchase, but only until stock levels have depleted.
Polar Bear continues to develop bespoke products for custom installers as well as working with other manufacturing partners such as Lutron to bring a portfolio of complimentary products.